Advertising shits in your head.

Modernity attempts to degrade our ability to pay attention. It seeks to have us believe that we can have everything at a moment's notice, without thought for payment, patience or production. If one does not pay for something they will not value it. If one does not work at something they will not empathize with it. And if one does not produce something they will not understand it. Modernity removes each and every single one of these factors by way of credit, addictive mechanisms and consumerism. ~

The concept of liminality for thinking about modern societies is connected to the study of theatre and performance. The liminal experiences of tribal cultures – in which ritual is a collective process for navigating moments of change – are different from the liminoid experiences available in modern societies, which resemble the liminal, but are choices we opt into as individuals, like a night out at the theatre. ~

When finished objects become commodities and break, they are easily replaced. When you break a chair, you buy another chair. We know well how to make one thousand chairs. But when a unique object breaks, we might mend. To learn the skill of mending is to also gain the skill of building, to understand the very urge to build. If we never mend, we not only risk building less but building in perverse ways.

To mend is to comprehend a human scale problem, and without this understanding our creations become strange creatures. The more finished goods become commodities, the fewer opportunities an individual has to generate new creation. The ability to mass-produce removes the opportunity for the great many to learn to produce at all.

In the 1976 film Network, a newsreader about to lose his job threatens to kill himself on live TV. Ratings skyrocket, he gets his own talk show as a pundit, and his catchphrase “I'm mad as hell and I'm not gonna take this anymore!” goes viral.

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Sous-produit de la circulation des marchandises, la circulation humaine considérée comme une consommation, le tourisme, se ramène fondamentalement au loisir d'aller voir ce qui est devenu banal. Cette société qui supprime la distance géographique recueille intérieurement la distance.

One Human Minute

The Guinness Book was a best seller because it presented nothing but exceptional things, with a guarantee of authenticity. This panopticon of records had, however, a serious drawback: it was soon obsolete. No sooner had some fellow eaten forty pounds of peaches complete with pits than another not only ate more, but died immediately after from a volvulus, which gave the new record a dismal piquancy.

While it is untrue that there is no such thing as mental illness, that it was invented by psychiatrists to torment their patients and squeeze money out of them, it is true that normal people do far madder things than the insane. The difference is that the madman does what he does disinterestedly, whereas the normal person does it for fame, because fame can be converted into cash. Of course, some are satisfied with fame alone, so the matter is unclear. In any case, the still-surviving subspecies of intellectuals scorned this whole collection of records, and in polite society it was no distinction to remember how many miles someone on all fours could push a nutmeg with his nose painted lavender.

Cultural works, unlike software, are a consumer good, not a tool for use in production, or a producer's good. Producer's goods are the assets used in production, such as the tools and equipment required to produce consumer goods sold for profit. Capital demand is distinct from consumer demand. Capital demand is the demand for producer's goods; consumer demand is the demand for consumer goods.

The Pursuit of Excellence

Activities such as reading the newspaper or engaging in conversations can advance one's world citizenship, but they may also be done merely for diversion. Some of the categories, however, are more central to the traditional kinds of excellence and may provide benchmarks.

World citizenship surely benefits from attending programs in political or union training to which on the average less than a minute per day is devoted. Less than half a minute is spent on attending special lectures, less than a minute on scientific reading, and about five minutes on reading books. Gallantry is served through active sports, which take up six minutes, and through outdoor activities, such as hiking, on which two minutes are spent. Musicianship is most directly making music to which one minute is given. Artwork takes less than half a minute, as do visits to museums. Half a minute is devoted to theater performances and concerts. Records are played for one minute. An indication of charity is volunteer work on which between one and two minutes are spent.

However much we as a society may admire excellence, we are certainly not devoted to its pursuit. All the activities which have been taken as suggesting a dedication to excellence constitute when taken together less than a quarter of the time spent on watching television.

Capitalism doesn't require that a profit be made on the production of capital goods because profits are made through the control of the circulation of consumer goods. Anything that decreases the cost of capital consequently increases the potential profit that can be captured through the sale of the goods.

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